| 2015福布斯全球品牌價值100強
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| http://www.dsfxzx.com 2015-05-22 福布斯中文網 |
| 排名 |
品牌 |
品牌價值 (億美元) |
一年價值變動（%） |
品牌營收 (億美元) |
| 1 |
蘋果/Apple |
1453 |
17% |
1823 |
| 2 |
微軟/Microsoft |
693 |
10% |
933 |
| 3 |
谷歌/Google |
656 |
16% |
618 |
| 4 |
可口可樂/Coca-Cola |
560 |
0% |
231 |
| 5 |
IBM |
498 |
4% |
928 |
| 6 |
麥當勞/McDonald's |
395 |
-1% |
878 |
| 7 |
三星/Samsung |
379 |
8% |
1878 |
| 8 |
豐田/Toyota |
378 |
21% |
1711 |
| 9 |
通用電氣/General Electric |
375 |
1% |
1291 |
| 10 |
Facebook |
365 |
54% |
121 |
| 11 |
迪士尼/Disney |
346 |
26% |
264 |
| 12 |
美國電話電報/AT&T |
291 |
17% |
1324 |
| 13 |
亞馬遜/Amazon.com |
281 |
32% |
875 |
| 14 |
路易威登/Louis Vuitton |
281 |
-6% |
101 |
| 15 |
思科/Cisco |
276 |
-2% |
481 |
| 16 |
寶馬/BMW |
275 |
-5% |
835 |
| 17 |
甲骨文/Oracle |
268 |
4% |
388 |
| 18 |
耐克/NIKE |
263 |
19% |
283 |
| 19 |
英特爾/Intel |
258 |
-8% |
559 |
| 20 |
沃爾瑪/Wal-Mart |
247 |
6% |
3130 |
| 21 |
威瑞森/Verizon |
245 |
14% |
1271 |
| 22 |
美國運通/American Express |
234 |
13% |
360 |
| 23 |
本田/Honda |
226 |
-3% |
1013 |
| 24 |
梅賽德斯-奔馳/Mercedes-Benz |
225 |
-5% |
1066 |
| 25 |
百威/Budweiser |
223 |
4% |
102 |
| 26 |
吉列/Gillette |
204 |
7% |
79 |
| 27 |
萬寶路/Marlboro |
197 |
13% |
0 |
| 28 |
思愛普/SAP |
196 |
-5% |
211 |
| 29 |
百事/Pepsi |
190 |
0% |
126 |
| 30 |
維薩/Visa |
188 |
17% |
127 |
| 31 |
雀巢咖啡/Nescafe |
173 |
-3% |
98 |
| 32 |
娛樂與體育節目電視網/ESPN |
162 |
10% |
109 |
| 33 |
H&M |
153 |
-9% |
212 |
| 34 |
歐萊雅/L'Oréal |
148 |
-11% |
106 |
| 35 |
惠普/Hewlett-Packard |
147 |
3% |
1115 |
| 36 |
匯豐/HSBC |
144 |
-6% |
912 |
| 37 |
家得寶/Home Depot |
130 |
10% |
832 |
| 38 |
菲多利/Frito-Lay |
131 |
8% |
117 |
| 39 |
奧迪/Audi |
128 |
1% |
632 |
| 40 |
聯合包裹運送服務/UPS |
125 |
13% |
583 |
| 41 |
福特/Ford |
125 |
13% |
1393 |
| 42 |
古馳/Gucci |
124 |
-1% |
45 |
| 43 |
雀巢咖啡/Nestle |
122 |
1% |
103 |
| 44 |
埃森哲/Accenture |
120 |
14% |
328 |
| 45 |
宜家/IKEA |
118 |
-5% |
374 |
| 46 |
西門子/Siemens |
116 |
-11% |
916 |
| 47 |
富國銀行/Wells Fargo |
114 |
13% |
884 |
| 48 |
?？怂?Fox |
113 |
5% |
133 |
| 49 |
幫寶適/Pampers |
111 |
8% |
107 |
| 50 |
Ebay |
110 |
21% |
76 |
| 51 |
愛馬仕/Hermès |
106 |
-2% |
53 |
| 52 |
星巴克/Starbucks |
105 |
21% |
160 |
| 53 |
萬事達/MasterCard |
104 |
19% |
95 |
| 54 |
達能/Danone |
96 |
-13% |
127 |
| 55 |
卡地亞/Cartier |
96 |
14% |
65 |
| 56 |
摩根大通/J.P. Morgan |
95 |
2% |
467 |
| 57 |
卡特彼勒/Caterpillar |
94 |
7% |
552 |
| 58 |
颯拉/Zara |
94 |
-7% |
148 |
| 59 |
凱洛格/Kellogg's |
93 |
12% |
69 |
| 60 |
卡夫/Kraft |
92 |
4% |
71 |
| 61 |
高露潔/Colgate |
90 |
7% |
40 |
| 62 |
雪佛蘭/Chevrolet |
90 |
4% |
777 |
| 63 |
寇馳/Coach |
86 |
-3% |
45 |
| 64 |
現代/Hyundai |
84 |
7% |
528 |
| 65 |
勞力士/Rolex |
83 |
8% |
46 |
| 66 |
雷克薩斯/Lexus |
80 |
4% |
180 |
| 67 |
大眾/Volkswagen |
80 |
-10% |
1395 |
| 68 |
湯森路透/Thomson Reuters |
78 |
-11% |
70 |
| 69 |
桑坦德銀行/Santander |
76 |
12% |
526 |
| 70 |
美國迪爾/John Deere |
76 |
6% |
361 |
| 71 |
大通銀行/Chase |
74 |
14% |
513 |
| 72 |
美國銀行/Bank of America |
73 |
-1% |
768 |
| 73 |
佳能/Canon |
73 |
-10% |
0 |
| 74 |
普拉達/Prada |
73 |
-9% |
37 |
| 75 |
日產/Nissan |
73 |
-10% |
966 |
| 76 |
紅牛/Red Bull |
72 |
-5% |
65 |
| 77 |
飛利浦/Philips |
71 |
-1% |
273 |
| 78 |
保時捷/Porsche |
70 |
10% |
219 |
| 79 |
索尼/Sony |
69 |
21% |
636 |
| 80 |
聯邦快遞/FedEx |
69 |
5% |
472 |
| 81 |
花旗銀行/Citi |
69 |
16% |
906 |
| 82 |
波音/Boeing |
69 |
15% |
908 |
| 83 |
阿迪達斯/Adidas |
68 |
-14% |
149 |
| 84 |
賽百味/Subway |
68 |
3% |
198 |
| 85 |
香奈兒/Chanel |
68 |
-4% |
54 |
| 86 |
加拿大皇家銀行/RBC |
67 |
2% |
366 |
| 87 |
安聯/Allianz |
66 |
-6% |
1316 |
| 88 |
高盛/Goldman Sachs |
66 |
8% |
401 |
| 89 |
拉夫·勞倫/Ralph Lauren |
66 |
-1% |
71 |
| 90 |
喜力/Heineken |
66 |
-3% |
60 |
| 91 |
?？松梨?Exxon Mobil |
65 |
-5% |
3648 |
| 92 |
塔吉特/Target |
64 |
13% |
726 |
| 93 |
松下/Panasonic |
63 |
17% |
706 |
| 94 |
好時/Hershey |
63 |
10% |
46 |
| 95 |
樂高/LEGO |
62 |
0% |
49 |
| 96 |
蘭蔻/Lancome |
62 |
-2% |
45 |
| 97 |
起亞汽車/KIA Motors |
62 |
-11% |
429 |
| 98 |
雪碧/Sprite |
62 |
2% |
37 |
| 99 |
MTV全球音樂電視臺/MTV |
62 |
6% |
34 |
| 100 |
雅詩蘭黛/Estee Lauder |
61 |
4% |
45 |
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